I admit, I’m one of those people that watched the Superbowl yesterday for the ads. Save but a few ads, I came away disappointed. It seems like it was less of a spectacle this year. Also, it was interesting that only a few companies really had ads on it, and really just spread it out. Coke had around 3 ads. Two were entertaining, one sentimental. I can’t help but think what happened here?
The answer is likely that television advertising just doesn’t sell like it used to. Perhaps the cost benefit of Superbowl advertising just isn’t worth it anymore. Although it is true that television is a less used form of media now, the Superbowl is still the highest watched program of the year. Have times really changed that much? Somehow, the event that was once a spectacle didn’t really feel as special anymore. Perhaps it is just me. I ask you, the reader, your thoughts. What did you think of the Superbowl and its advertising?
February 5th, 2007 at 4:41 pm
I think it was nice to see fresh ads, but yes, few of them stood out. I think the superbowl is where people really try too hard and often blow it.