Giving out too much information is a buzz killer. I do not mean in the blogging sense, where I do not mind giving away my ideas. I mean in the personal, face to face sense where 80% of word of mouth happens.
All too often we continue to talk until we take the interest a person had and suck that out of them with more information than they ever wanted to know.
Here are some suggestions for cutting back on this dangerous buzz killer.
- Listen More, Talk Less
- Do not give out too much detail. Leave something for the imagination if it is not essential to know.
- Ask more questions.
- Tell stories that illustrate the value of your product or service in real life.
- Tell people about when you saved the day.
- Take out the meaningless, cliché words – This is an innovative, cutting edge, revolutionary blog post. BS BS BS
- Pace yourself and do not walk all over a question someone asks.
- Make it clear, simple and interesting so they can tell thier friends.
And breath. Breathing is good.
This entry was posted
on Monday, October 30th, 2006 at 3:00 pm and is filed under Buzz.
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