You’ve created your new marketing piece, but is it unique or does it? It can be seen everywhere, marketing and advertising ad nauseam. Every cliche you can think of being thrown into an ad. Bigger! Better! As seen on TV! Everyone using the same action words and phrases, designs, and claims as the next guy, becoming a forgettable, uninspired mess. It is one thing to use techniques you learned from marketing classes, but it is another to set yourself apart from the rest of the ones out there sing the same techniques.
What is one to do? Think outside of the box. It is okay to step out of the norm and experiment with different forms of advertising, advocating, or design. The easiest way to think of this is to not limit your self to your same tools. Think of anything and everything as a potential marketing tool. Rid yourself of standards for what a certain product has to look like, or be. Take for example, Seth Godin’s book, The Big Moo, which was done as a milk carton for promotion. Definitely not what one would expect to find a marketing book in, and it definitely got people talking. Advertising moments have been expanded in all kinds of interesting ways such as selling forehead ad space. This was definitely a unique idea that created an immense amount of buzz for him (and a nice profit).
Set yourself apart from the rest of the clutter by being original. The best place to start is by ridding yourself of what defines advertising. Tying yourself to too many boundaries can put you into a rut of average marketing. It’s time to be remarkable and choose marketing that creates a buzz heard all around.
[tags]marketing, buzz, innovation[/tags]
