Last night I went to a Jump Start Event locally and ran into the CMO of Jump Start, Thom Ruhe. When he found out who I was, he said he reads my Buzzoodle Blog all the time. It is wonderful to meet people who read your blog before they ever meet you in person, and this happens all the time to me.
I suppose it happens to book authors every day. But how often does it happen to business owners? Frequently if you blog and do a good job.
When you are writing a blog post, you frequently do it out of habit, and you do not think about the readers. You should, because they are reading what you write and deciding on the level of relationship they will have with you.
What are your readers options?
- Read one article and leave
- Read and explore the blog for useful stuff that appeals to them
- Subcribe to your RSS feed
- Subscribe to an email newsletter or updates
- Link to you for their website or blog
- Contact you
- Bookmark you - (see bar at end of post)
- Refer to your work in an article, publication, etc.
- Comment or trackback to your post
The more you blog and the higher the quality of your posts, the more this will happen. It is also important for generating more traffic, which is more people to make these kinds of decisions.
