The New York Times recently posted an article on the latest, second highest paid guest teacher. Paris Hilton. The Learning Annex has reportedly offered her a cool $1,000,000 to speak on “Building Your Brand” to businessmen. Yes, you read right, and no, the world is not ending, the moon is not being filled with blood, nor are fish turning up dead in oceans around the world. I am still trying to wrap my head around this one. Obviously, this makes for great publicity for both sides.
What she will say during the seminar are beyond me. It is true, she has built a phenomenal brand around herself (for better or worse, you decide), but how is she as a speaker and mentor? After hearing her in interviews, I shudder to think about what comes out (no offense, perhaps I have just not heard the “real Paris”). My best guess is that she will have highly paid advisors coaching her and preparing the workshop for her. Or, perhaps I am not giving enough credit where credit is do? Time will tell. Either way, this is buzz for her that is a step in a more positive direction, and not about skin or alcohol.
