Buzzoodle Buzz marketing is a book by Ron McDaniel that is designed and written to inspire employee evangelism.
One of the best ways to create more buzz is to get your enthusiastic staff excited about the organization, and empower them to use the tools that are out there to create higher visibility and become a champion for your organization.
Buzzoodle Buzz Marketing has 57 Buzz Challenges for the entire workforce.
Here are some ideas for you:
1) Group Blog - Get everyone to contribute to a company Blog. Of course you set standards and have someone with good editing skills moderate it.
2) Online Communities - Encourage staff to participate in online communities. Let them know what topics are off limits and what to do if they encounter a negative situation or complaint.
3) Networking Events - Not everything is online. Instead of just sending your sales and marketing people to events for networking, give everyone a chance to go sometimes. They will be better at customer service, creating buzz and be better advocates for your organization if you get them more involved.
These are just three of the ideas that you can use to start an Employee Evangelism movement in your organization. Buy the book Buzzoodle Buzz Marketing and find out more.