Business Blogging Excellence » Interesting People http://www.businessbloggingexcellence.com Cracking the Blog Code for Business Wed, 23 Jun 2010 04:31:43 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Citizen Marketing with Ben McConnell http://www.businessbloggingexcellence.com/citizen-marketing-with-ben-mcconnell-46.htm http://www.businessbloggingexcellence.com/citizen-marketing-with-ben-mcconnell-46.htm#comments Fri, 06 Apr 2007 15:36:04 +0000 admin http://businessbloggingexcellence.com/index.php/2007/04/06/citizen-marketing-with-ben-mcconnell/ benmcconnellandhansstrock.jpg Yesterday, I had the honor of meeting Ben McConnell of Church of the Customer. He gave an excellent presentation on marketing as it occurs out of the hands of “experts” and into the hands of common people.

Lots of great stories were shared as examples of both viral, buzz marketing success and failures. It really got me thinking more about the power of user created content, its appeal, and rampant spread. It really is a brilliant way to market. Yes, the message is out of your control when everyday people talk about you, but the message is free and highly viral. Users eat this up because they get a chance to create, spread a message and get noticed, it’s easy, powerful, and gives them a sense of freedom.

As an added bonus, we received copies of Ben and Jackie’s book, Citizen Marketers. If you have any interest in marketing I suggest you take a look at their site, and their book for a nice refreshing view on marketing.

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