Sunday, July 27th, 2008
Blogging is a great way to meet new people and get noticed. Getting yourself known on other sites from your Blog helps generate a lot of traffic as well. The question is, though, “Is your site link friendly?” Here are some things to do that could increase linking and traffic.
1. Make sure comments are enabled! This should be a no brainer, but I’ve seen a few blog sites with this feature disabled, and that is a major no-no. By enabling comments, you are encouraging people to be a part of the conversation and building relationships with other bloggers. Keep it up and they just may be talking about you later.
2. Blogroll. Pople love being linked, and they keep track of it. Bloggers will check you out once you’ve linked them, and if they find your site valuable, they may reciprocate.
3. Trackbacks. Providing trackback links is important because it allows others to link back to you as a source. The more the merrier.
4. Social media links on blogs. Many plugins are available that add social media links on each post for sites such as Digg, Reddit, Technorati, Del.icio.us, etc. If you are part of a social media site like Technorati or BlogCatalog, what are you waiting for? Copy/paste the code they give you to pop into your blog site! Make it easy for people to add you!
5. Social media sites. Take full advantage of sites such as LinkedIn, Squidoo, Howto.com, Technorati, MyBlogLog, etc. and link them to you. For example, my LinkedIn profile links to my business site and personal blog.
These are just a few simple ways to get noticed. The key is to focus hard and build on one tool before moving on to the next one. A few strong tools work better than many mediocre ones. Now get out there and start linking!
Article Submitted By: Hans Strock
Posted in Buzz | 1 Comment »
Thursday, July 24th, 2008
Buzzoodle Buzz Marketing is a book by Ron McDaniel that is designed and written to inspire employee evangelism.
One of the best ways to create more buzz is to get your enthusiastic staff excited about the organization, and empower them to use the tools that are out there to create higher visibility and become a champion for your organization.
Buzzoodle Buzz Marketing has 57 Buzz Challenges for the entire workforce.
Here are some ideas for you:
1) Group Blog - Get everyone to contribute to a company Blog. Of course you set standards and have someone with good editing skills moderate it.
2) Online Communities - Encourage staff to participate in online communities. Let them know what topics are off limits and what to do if they encounter a negative situation or complaint.
3) Networking Events - Not everything is online. Instead of just sending your sales and marketing people to events for networking, give everyone a chance to go sometimes. They will be better at customer service, creating buzz and be better advocates for your organization if you get them more involved.
These are just three of the ideas that you can use to start an Employee Evangelism movement in your organization. Buy the book Buzzoodle Buzz Marketing and find out more.
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Thursday, July 17th, 2008
Thinking about launching a Virtual Assistant Business or another home-based business?
I started writing this eBook as a members-only resource for the virtual buzz assistant netowrk. Then I realized it could be very valuable to anyone starting any kind of home-based or small business.
People were getting lost in what seems like overwhelming issues, so we lay it out day by day and make it easy to move from idea to income in 30 days.
We are giving it away. Click here to get your copy.
Since we have launched several ventures, we know the basic stuff you need to do, and how important it is to focus on generating revenue quickly. If you are thinking about starting a business or are trying to figure out what things need done for a business you recently started, this resource is for you.
Posted in Business Books, Buzz | No Comments »
Thursday, July 10th, 2008
If you have set up a wordpress Blog or are considering it, make sure you put the basic SEO tools and settings in place first. Visit the buzzoodle Blog for an introduction to wordpress seo basics.
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Wednesday, July 9th, 2008
When you first started your business, it was simple. You had a checking account and it had a few expenses every month, and if you were lucky, some deposits.
"Today you are trading in social currency. You may be rich, or you may be poor, but it is the currency of the future whether you like it or not."
If the IRS came knocking at your young business, you gave them the shoe box of transactions and brewed them some coffee while they sat at your kitchen table and reviewed a whole year’s worth of transaction. If you have been in business for a while, you know how quickly that changes. Multiple checking accounts, automatic transactions left and right, loans, credit cards, balance transfers….
For a more mature company, an audit is a hassle if you have to do it yourself.
Social Networking seems just as confusing and out of control as finances can be. It all started out easy. No need to keep lots of records, you are just trying out that new social media tool…
Doing taxes, and auditing your own financials is not fun. But if you were not forced to do it periodically, imagine what a mess you could have after a few years.
Your Social Media Efforts Need Audited
Your social media efforts produce important things for you, even if you are not taking full advantage of them.
- Connections - Also known as lists
- Feeds - via RSS - Avenues to publish information other people see
- Access - Permission to publish on other web sites
Much like scheduling auto-payments for a bill, many of these tools automatically publish information or grow your network. It is easy to forget it is happening.
Here are recommendations for getting the most out of your social media effort.
- Have a real strategy - Who would you like to connect with and what do you have to offer them?
- Have a reason for them to sign up to an email list - email is still #1 when used correctly. What can you offer people in your many online groups to entice them to sign up directly with you for email?
- Track all your accounts - Keep a spreadsheet of accounts, when you signed up, password, etc.
- Audit your profile and settings at least twice per year. You will find all kinds of things have changed, but you have not updated them.
- Look for new integration opportunities - Social media is doing a better job of integrating and standardizing than financial tools are, in my opinion. (Yes, financial is a bit harder, I know)
Perpetual Beta Social Sites
Social media sites are constantly evolving. Many never leave Beta. If not the tool itself, then some other tool that will take data from a site and display it within another tool. Crazy!
You have to keep up, or your image will get muddled or stale. The good news is that there are social media bookkeepers. A good virtual assistant can help you organize the tools, track progress and outcome, grow your connections and audit your profiles - often in a few hours per month. The Virtual Buzz Assistant network was created because of the incredible need for this kind of help. It helps people develop their own Virtual Buzz Assistant business and help busy professionals that understand the importance of social media to find the help they need.
No sales pitch here - you can do it all yourself right after you update Quickbooks and finish your weekly payroll.
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