Yesterday was Chinese New Year. For me, that meant celebrating the new lunar year with monks, my fellow martial artists, and lots of tea. This year we did something decidedly different and did a play, complete with martial arts demos and costumes. Next year will be a lion dance, but buying a the lion head and drums costs quite a bit of money. Thus, marketing skills must come into play to raise money for it. What can we do to raise money and spread awareness? Here are a couple of my thoughts:
- Do demonstrations and ask for donations
- Charity work
- Attend and participate in events such as health and fitness, martial, etc.
- Start a group online for raising money.
These are just a few of my thoughts so far. We’ve always faired well with demonstrations. Having the face to face contact with people combined with live, visual demonstrations really sends a powerful message. As such, that may be our best best. Do you have a group you work with on your spare time that you are trying to promote?
