This 4th of July exceeded my expectations. My family and I watched a spectacular fireworks show. It had all the great things you would expect to see, and it outdid the city’s fireworks from years before, and lasted longer, to boot. Here’s the thing, though: they weren’t the city’s fireworks. These were from a guy two houses down from my parents. The man has a license for creating and shooting off his own fireworks, and has done so professionally for years. A display of this caliber was definitely beyond the expected. If someone were to tell you to watch the fireworks of some random guy in the neighborhood or the city’s, you would probably choose the city’s, assuming it would be the best. This man proved me wrong.
This got me thinking about small businesses as well. How many small businesses release great products that are never tried because the assumption is that the bigger company’s version is better? Sometimes it is really worth looking into the small companies. You may just find a gem.