Google recently updated Google Analytics. With it, there are some fancy new graphics and features. While it looks nice, some of it can feel a distracting with its overwhelming set of features. The key is not to get too distracted by all of the bells and whistles and be able to stay on target with your goals. Seth Godin summed it up well in his recent post.
It’s really easy to let ego take over and think about just trying to increase site traffic, but don’t forget that there was an original reason for the site in the first place! Unless your purpose was to just drive more traffic and create awareness, and you have no other conversion goals, then you may want to think more on how Google Analytics can help you attain your original goals.
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on Friday, May 11th, 2007 at 3:34 pm and is filed under Buzz, Internet Marketing, Tech.
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