Working on a project can take quite some time. During that time it may be easy to lose focus on the main goal. Ideas change, things restructure, and you may find yourself with an end product that is nothing like the original plan.
This is why it is important to have good planning from the start. Always start with the basics. Even if you “think” you know what they are, really think about them and write them down. Think about your goals and any other basics you need, then look at your project and see if it is meeting them.
Sometimes we get caught up in trivial details and lose site of our core. Whenever you feel lost in a project, or feel it is going off track, recenter it and look back to your basics. All of your answers are right there. This is the key from turning something like great, focused, marketing piece, to a 9 month project that is an amalgamated mess.
