How many times have you seen this? A company gets ready to roll out a new product or service that starts out as one great idea, and slowy evolves into a multi-featured giant nightmare by adding new components over and over through the course of time. This is the “that’s good, but wouldn’t it be great if we added this?” syndrome better known as feature creep. A few things added to improve on the main goal may be okay, but it is best to stay on target and keep things simple. Unless your product is supposed to be an all-in-one swiss army knife of products, take a step back and go to the basics. This means making sure your product delivers on its original promise and goals, and retains its definition.
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on Friday, June 8th, 2007 at 1:57 pm and is filed under Small Business.
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August 1st, 2007 at 5:02 pm
This happens a lot in the large corporation where a huge R&D department has its own life. With a politics, no matter what marketers say, R&D folks would start adding things because it is fun for them to add more. So there are a lot of opportunities for small companies to grab with good end-user focus.
August 2nd, 2007 at 10:40 pm
True. Focus on a product that delivers just what is needed with high quality, rather than a mediocre product with lots of useless features.