Well, not quite my car, but Kent Floral’s is. While eating my lunch earlier I noticed their van pass by, and their colors and design really caught my eye. It passed by so quickly I didn’t have time to snap a picture, and Google search isn’t giving me results, so the most I can do is describe it to you. It was a very clean, white van with large flowers all over its side (I only got to see one side of it). Just picture Scooby Doo’s Mystery Mobile but white. Notice I mentioned clean, just read Ron McDaniel’s post on company imagery and you’ll see why. It stood out very well, and stayed with me long enough to want to post about it.
It had me thinking about other great advertising I’ve seen on automobiles. Sure, you see semi-trucks with products plastered on their side, but I mean something that becomes instantly recognizable and synonymous with the company. The best examples I can think of now are the Best Buy Geek Squad and Oscar Mayer car/truck/moving food product… whatever it is. Both are unique and recognized instantly. There is no mistaking who their for. Alright, so you don’t go around seeing the Oscar Mayer weiner-mobile driving around the road, but the Geek Squad cars are everywhere, and the fact that they are makes a great advertisement for them while they are out on house calls.
Having the Geek Squad bug and uniforms really established an identity for them that separates them from normal customer service. It goes beyond the expected. The question is, then, what do you do to stand out?
June 20th, 2007 at 9:00 am
Fun subject Hans. As the guy that gets to dream up design for my company, I get tremendous satisfaction out of seeing and hearing people’s reaction to our “Geeksters”
Geek Housecalls is based in the Boston area and besides fixing people’s computers, setting up networks, and generally doing “anything computer”, we’ve also been entertaining other drivers on the road for over 3 years now with our fleet of 11 Geeksters. And it really works! We have over 15,000 customers in MA, NH, and RI. Why should GS have all the fun?
Andy Trask
Head Geek
Geek Housecalls, Inc.
June 20th, 2007 at 9:04 am
Sry, HTML in last post apparently blocked. Here’s a link to see the Geek Housecalls Geekster:
http://www.geekhousecalls.com/geekster.gif
Andy
June 20th, 2007 at 11:00 am
Nice! I especially like the parade of cars on your house-calls page.
June 21st, 2007 at 8:47 am
Thanks for the info. I need to have a magnet printed with my website on the site.
Do you know a great place to do that?
I will try to look at your links above, maybe you have 1 already listed.
Please visit my website & Blog if you can.
I found you from Buzzoodle.com
Ron wrote an article about my website in
May 2007 “16 year old Entrepreneur”
I am going to try to read more of your old posts. Thanks for the ideas………
Elizabeth G.
http://BookTestOnline.com
or
http://booktestonlinecom.Blogspot.com
June 21st, 2007 at 10:46 am
Thanks for visiting the site! I can’t think of any places off the top of my head. My advice is to shop around for different promotional agencies and see if you can find a good price, and one that is reputable enough to do a good job. I read Ron’s post on your business and must say I am really impressed. Nice work! You’re already ahead of most people your age and then some.
June 25th, 2007 at 11:15 am
Thanks for your info and comments on my Blog.
This past weekend searched the internet for Custom-Logo Magnets like you said. Also, spent time adding features to my Blog.
Tried to install the google free tracker. Had a few problems. Do you use
any type of tracker on your blog?
Elizabeth G.
http://booktestonlinecom.blogspot.com
August 2nd, 2007 at 10:39 pm
Yes, indeed I do. I use Google Analytics. It works very well for tracking site stats, and it’s free. It is very worth looking into.