Business Blogging Excellence

At Buzzoodle, we encourage many of our clients to Blog.  It’s a simple way to create a wealth of content at a fast rate that also raises your credibility.  People seem to grasp the idea of posting frequently to generate content and improve SEO, but many seem to forget about one key thing.  Networking.

Connecting with other Bloggers is the best way to increase traffic and extend your network.  Always remember that blogging is more than just posts and articles, it is a highly social tool.  Here are some things you can and should be doing to make your blog a success:

• Comment on other blogs - If you find a blog you like, and have something to say, then by all means, say it!  Bloggers love having others comment on their blogs, especially if you have something meaningful to add.  It provides a link back to your blog as well.
• Link to other blogs - If you read a blog or post that you like and is relevant to your site then spread the word about it on your blog.  Bloggers who track their stats will check out who is linking them and check out your site.  Think of it as a way of saying, “Hi, I’m a fan of yours”.
• email - If someone has their email posted, feel free to say hi.  It doesn’t have to be elaborate.  You can simply introduce yourself and express your appreciation for what they’ve done.
• Trackbacks - This is a powerful tool.  They allow you to link back to other blogs, where a portion of your post will be shown and linked to.  It’s best practice that your post is relevant to the source, provides a link, and proper acknowledgement, to the original site when doing so.
• Respond to your comments - If someone writes a nice comment on your blog, respond back!  This is a part of what makes blogs organic.  You can have a conversation building on your blog, and work on relationship building as well.
• Participate in contests - Some bloggers post blogging contests or projects for others to join in.  For example, someone may post on the top ten ways to market to teens.  The idea would be to have other bloggers write their top ten and link back to the source.  The original blogger then posts the best results with a link back to that site.  This is a great way to get exposure, meet new people, and have fun.

Remember, writing posts is just a small part of the big picture of blogging.  By taking advantage of the power of networking that’s possible with this, blogging can be a vital tool for marketing you or your company.