Business Blogging Excellence

WOMMA (Word of Mouth Marketing Association) has recently made a draft of their 10 Principles of Ethical Contact by Marketers public for comment. You can take a look at them at WOMMA’s website. Just click on the guidelines link below for the full list. There are some interesting guidelines listed here, most seem like common ethical practice, although another regarding disclosing your full identity online, may make some reluctant due to its departure from confidentiality. If you are truly trying to create buzz online, though, making yourself publicly known on other blogs is a good thing. Keep in mind that WOMMA did not set these as an authoritative rule, only principles they hope others will follow. Also, this is not a how to blog guide, mearly just guidelines to follow when communicating with other bloggers. Check it out and leave a comment. Feedback is most definitely welcome.